From TED
How great leaders inspiration
Our brain and people's consideration is a ring of the circle. Outside is "What", next is "How", in the core of the center is "Why"?
Why iPhone may success? Why brother Liter innovated airplane? Why Dr. Martin Luther King had a great speech?
If we created a device that has the same function as others, why people interested in it. They don’t care about it.
In most people we thing 1)Financial support 2)Right person 3)Good market are the basic elements to success.
But Write brother when they innovated airplanes they had not enough money, they have not college degree and there is not media, New York Times reporter following them.
Why Apple may success is they are challenging the status of this generation.
In the beginning, there are 2.5% of people believe your faith, but how to make the population across this gap to 16% is an essential challenge. When you cross this gap, they will introduce others to come to this group.
People buy what they believe. I believe _______. So as to those famous people and their products.
Washington Square came 25000 from the States to listen to the speech of Dr. King. They came for themselves, they believe the way of the nation. They did not come because of Dr. King's speech.
People buy why you do, your faith, you believe.
The leader has power and money only. But a man of leader has an idea of inspiration, he could inspire us.
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